Optimizing Financial Strategies to Minimize Customer Returns in E-Commerce Ecosystems


Authors : Suryateja Perla; Poturi Chandra Shekar

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/4u5p5zwe

Scribd : https://tinyurl.com/dk5x6r4v

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY1614

Abstract : The rise of e-commerce has transformed the retail landscape, offering convenience and accessibility to consumers worldwide. However, alongside the benefits come challenges, with customer returns being a significant concern for e-commerce businesses. This research paper investigates the role of financial management strategies in reducing customer returns within e-commerce ecosystems. By examining various tactics such as pricing optimization, inventory management, and customer service investments, this study aims to provide insights into effective approaches for minimizing returns while maintaining financial sustainability. Through a comprehensive review of existing literature and empirical analysis, this paper offers practical recommendations for e-commerce businesses to enhance their financial management practices and mitigate the impact of customer returns on profitability.

Keywords : Financial Management, Customer Returns, E- Commerce, Pricing Optimization, Inventory Management, Customer Service.

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The rise of e-commerce has transformed the retail landscape, offering convenience and accessibility to consumers worldwide. However, alongside the benefits come challenges, with customer returns being a significant concern for e-commerce businesses. This research paper investigates the role of financial management strategies in reducing customer returns within e-commerce ecosystems. By examining various tactics such as pricing optimization, inventory management, and customer service investments, this study aims to provide insights into effective approaches for minimizing returns while maintaining financial sustainability. Through a comprehensive review of existing literature and empirical analysis, this paper offers practical recommendations for e-commerce businesses to enhance their financial management practices and mitigate the impact of customer returns on profitability.

Keywords : Financial Management, Customer Returns, E- Commerce, Pricing Optimization, Inventory Management, Customer Service.

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