Authors : Abílio Mapapá; Carlos Pelembe; David Seie; João Miguel; Leonor Mondlane; Luis Rego; Marta Tchemane

Volume/Issue : Volume 11 - 2026, Issue 6 - June

Google Scholar : https://tinyurl.com/ypsk3bsx

Scribd : https://tinyurl.com/ast46hxs

DOI : https://doi.org/10.38124/ijisrt/26jun672

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This article reviews Organizational Communication in the Digital Transformation era, highlighting its impacts on motivation, engagement and organizational culture. The digital transformation has brought significant advances, but also challenges related to the resistance to change, lack of empowerment and fragmentation of the message. By integrating concepts of internal and external communication, as well as the use of digital tools and the culture of feedback, it is demonstrated that strategic communication can act as a motor of corporate engagement. The research uses a qualitative approach with bibliographical analysis, using recent studies and practical cases. The results indicate that digital transformation, when accompanied by clear and participatory communication, boosts organizational development and employee satisfaction.

Keywords : Organizational Communication; Digital Transformation; Corporate Engagement; Feedback Culture; Digital Strategies.

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