Authors : Wahyu Astiko; Ayu Saputri

Volume/Issue : Volume 11 - 2026, Issue 6 - June

Google Scholar : https://tinyurl.com/mraywtsr

Scribd : https://tinyurl.com/7f5t6hk7

DOI : https://doi.org/10.38124/ijisrt/26jun634

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Abstract : The Japan Agricultural Cooperative (JA) Okinawa is a major agro-industrial organization that supports the processing and marketing of agricultural commodities throughout Okinawa Prefecture, Japan. One of its key processing facilities, located in Higashi Village, Nago City, specializes in the production of canned pineapple products using pineapples supplied by local farmers. This study aimed to examine the packaging processes and marketing system of canned pineapple products implemented at JA Okinawa and to evaluate their contribution to product quality and market competitiveness. Data were collected through direct observations, semi-structured interviews, and documentation of processing and marketing activities conducted at the facility. The canned pineapple production process consists of several sequential stages, including weighing, grading, peeling, senbetsu (quality sorting), canning, syrup filling, sterilization, packaging, and storage. The implementation of standardized processing procedures and quality control measures ensures product safety, consistency, and compliance with quality standards. Packaging serves a critical role in protecting the product from physical damage and contamination, preserving product quality, extending shelf life, and enhancing consumer appeal. The marketing system employed by JA Okinawa integrates direct distribution through farmers’ markets with indirect distribution through affiliated companies and retail networks. This dual-channel marketing strategy improves market accessibility, expands product reach, and strengthens the competitiveness of canned pineapple products in regional and national markets. Overall, the integration of efficient processing operations, effective packaging practices, and well-structured marketing channels contributes significantly to product quality assurance, distribution efficiency, consumer satisfaction, and the sustainability of the pineapple agro-industry in Okinawa, Japan.

Keywords : Canned Pineapple, Packaging, Marketing System, JA Okinawa, Agro-Industry.

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