Authors :
Lamatinulu; Muhammad Dahlan; Mardin
Volume/Issue :
Volume 6 - 2021, Issue 11 - November
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3l36770
Abstract :
Packaging is a product attribute that is very
important to maintain product quality and has a role as an
attraction for consumers. Packaging also serves to protect
the product and as a marketing medium. The purpose of
this study was to identify the aspects needed in designing the
packaging attributes of processed cocoa products. The
method used in this research is the Kansei Engineering
approach. The instrument used in data collection is a
questionnaire to identify Kansei words which are used to
develop the basic concept of product packaging design as a
result of diversification. From the result of this research is
the formulation of the concept of packaging design for
industrial chocolate products on an SME scale based on
Kansei Word. The initial results of collecting Kansei words
were found to be 242 words. The results of the analysis of
the similarity of meanings and the grouping of Kansei
words, it was found that 15 Kansei words could be used in
formulating the concept of packaging design for diversified
chocolate products.
Keywords :
Kansei Engineering, Packaging, Chocolate, Kansei Word.
Packaging is a product attribute that is very
important to maintain product quality and has a role as an
attraction for consumers. Packaging also serves to protect
the product and as a marketing medium. The purpose of
this study was to identify the aspects needed in designing the
packaging attributes of processed cocoa products. The
method used in this research is the Kansei Engineering
approach. The instrument used in data collection is a
questionnaire to identify Kansei words which are used to
develop the basic concept of product packaging design as a
result of diversification. From the result of this research is
the formulation of the concept of packaging design for
industrial chocolate products on an SME scale based on
Kansei Word. The initial results of collecting Kansei words
were found to be 242 words. The results of the analysis of
the similarity of meanings and the grouping of Kansei
words, it was found that 15 Kansei words could be used in
formulating the concept of packaging design for diversified
chocolate products.
Keywords :
Kansei Engineering, Packaging, Chocolate, Kansei Word.
