College students are usually in their late adolescence and young adulthood. In this stage of development, excessive alcohol use is frequently observed. In most cases, intense alcohol use is formed by its social environment and interactions, such as parents, family, and peers. Thus, the current study investigated the impact of parental influence and peer pressure on alcohol use among college students. Using an adapted standardized questionnaire, the researchers randomly surveyed 269 students from different courses in San Agustin Institute of Technology. The respondents of this study were selected using a simple random sampling technique. The data collected were analyzed using the mean and standard deviation, Pearson product-moment correlation coefficient, and multiple regression. The results revealed that college students perceived moderate parental influence, low peer pressure, and low alcohol consumption. Further, parental influence and peer pressure showed a significant association with alcohol use when assessed using correlational analysis. When regressed, parental influence and peer pressure significantly predict alcohol use. Thus, it is worth mentioning that students’ drinking patterns are shaped and manifested by their social interactions with peers and parents.

Keywords : Parental Influence; Peer Pressure; Alcohol use; Philippines. I