Research seeks to reveal student's perception of patriotism with decision local shoe products. The study of patriotism with decision to local products is still not widely researched by consumer psychology. Research participants are male and female student’s from various ethnic Java, Sunda, Batak, Ambon and many others accumulated 371 participants. Data presented in quantitative form accompanied by interpretation of research results using SPSS program. Participants assess that there are several things that may reduce decision to buy local products compared with foreign products and financial aspects of each individual in purchasing product.

Keywords : Patriotism, Decision Local Product.