The prospects for the beauty services business
in Bangladesh depend on how Bangladesh's people
perceive it, especially in rural areas. So, this study aimed
at analyzing the customers'Perception of beauty services
and practices for its business prospects.Primary data
were collected through a survey of 413 respondents from
June to September 2020 in Jashore district, Bangladesh.
Frequency distribution, chi-square test, and binary
logistic regression analysis were used as statistical tools.
The respondents' perceptions were considered as the
predictor. It wasrevealed that a vast number of the
respondents perceive beauty practices as an integral part
of their personality, self-confidence, and even work
efficiency. Respondents' age and religion are associated
with P3 and P4, respectively. The younger and the NonMuslim are more likely to make P3 and P4, respectively.
It was revealed that 87.9% of the respondents hada need
for beauty services which is the output of positive
Perception.Conclusion: There has been a positive
perception of beauty practice and exposure, so there are
business prospects for beauty services in the rural area
Keywords : Bangladesh, Beauty services and practices, Business prospects, Perception