Perception of Beauty Services and Practices in Bangladesh: Business Prospects Analysis


Authors : Md. MahediHasan; PinkiBonik; Zarin Khan Moon; Md. Nazrul Islam Mondal

Volume/Issue : Volume 7 - 2022, Issue 3 - March

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3L8B30i

DOI : https://doi.org/10.5281/zenodo.6381431

The prospects for the beauty services business in Bangladesh depend on how Bangladesh's people perceive it, especially in rural areas. So, this study aimed at analyzing the customers'Perception of beauty services and practices for its business prospects.Primary data were collected through a survey of 413 respondents from June to September 2020 in Jashore district, Bangladesh. Frequency distribution, chi-square test, and binary logistic regression analysis were used as statistical tools. The respondents' perceptions were considered as the predictor. It wasrevealed that a vast number of the respondents perceive beauty practices as an integral part of their personality, self-confidence, and even work efficiency. Respondents' age and religion are associated with P3 and P4, respectively. The younger and the NonMuslim are more likely to make P3 and P4, respectively. It was revealed that 87.9% of the respondents hada need for beauty services which is the output of positive Perception.Conclusion: There has been a positive perception of beauty practice and exposure, so there are business prospects for beauty services in the rural area of Bangladesh.

Keywords : Bangladesh, Beauty services and practices, Business prospects, Perception

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Paper Submission Last Date
31 - July - 2022

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