Perception of Textile and Paintings as Souvenir for Enhanced Tourists’ Satisfaction in Art Tourism

Authors : Joseph B. Ajayi

Volume/Issue : Volume 6 - 2021, Issue 12 - December

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The importance of souvenir in form of art and crafts in tourists’ experience cannot be overemphasized as a vast number of research has been conducted on the theme of souvenir and diverse forms of souvenir acquired by tourists. This study thus aimed to find out the perception of tourists on the use of textile and paintings as souvenir for enhanced tourists’ satisfaction. Questionnaire directed at 100 respondents purposively was used to gather primary data and results were presented descriptively and inferentially. Results indicated that the tourists had positive perception towards the use of textiles and paintings as souvenir at tourism destinations as they opined that textile and paintings create memorable experience of tourism destination (Mean=4.30) and they serve as visual reminder of how special their travel experiences were (Mean=4.20). Furthermore, the study revealed significant relationship between socio-demographic characteristics and the tourists’ perception (P<0.05). Also, there is a significant correlation between perception and satisfaction (P<0.01). Tourists’ needs are insatiable and their changing demands shows that tourism destinations should work more with the art industry to create textiles and paintings which are representations of local cultures in order to enhance the tourists’ experience.

Keywords : Art, Textile, Tourism, Visual, Craft, Souvenir.


Paper Submission Last Date
31 - May - 2023

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