Authors :
Joel Boris Jiometio Tchinda; Nathalie Sandrine Tzete
Volume/Issue :
Volume 8 - 2023, Issue 8 - August
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/4sjz4kwr
DOI :
https://doi.org/10.5281/zenodo.8307655
Abstract :
The perception of rural communication is a
key element in the construction of new ruralities. Indeed,
communication is an essential tool for informing and
mobilizing rural populations around local development
projects and the enhancement of natural and cultural
resources. In rural West Cameroon, the means of
communication have really evolved over time. This study
attempts to analyze rural people's perceptions of the new
means of communication in the transformation of their
lifestyles. The methodological approach used in this
study is exclusively qualitative. On the whole, the new
means of communication appear to be an ideal for rural
areas undergoing transformation. Firstly, they enable
rural people to recreate themselves, promote their local
culture and language, and develop new economic
activities. Secondly, they lead to a loss of cultural identity
in the countryside, which is underpinned by the cult of
individualism, changes to local culture, eating and
dressing habits, and depraved morals. Lastly, an
inadequate response to the challenges of globalization,
with poor radio connectivity on the menu, poor radio
connectivity, poor network quality and telephone and
internet services beyond the reach of the rural majority.
Keywords :
Rural Communication, Perception, New Ruralities, Cultural Identity, West Cameroon.
The perception of rural communication is a
key element in the construction of new ruralities. Indeed,
communication is an essential tool for informing and
mobilizing rural populations around local development
projects and the enhancement of natural and cultural
resources. In rural West Cameroon, the means of
communication have really evolved over time. This study
attempts to analyze rural people's perceptions of the new
means of communication in the transformation of their
lifestyles. The methodological approach used in this
study is exclusively qualitative. On the whole, the new
means of communication appear to be an ideal for rural
areas undergoing transformation. Firstly, they enable
rural people to recreate themselves, promote their local
culture and language, and develop new economic
activities. Secondly, they lead to a loss of cultural identity
in the countryside, which is underpinned by the cult of
individualism, changes to local culture, eating and
dressing habits, and depraved morals. Lastly, an
inadequate response to the challenges of globalization,
with poor radio connectivity on the menu, poor radio
connectivity, poor network quality and telephone and
internet services beyond the reach of the rural majority.
Keywords :
Rural Communication, Perception, New Ruralities, Cultural Identity, West Cameroon.
