Perceptions of Rural Communication in the Construction of New Ruralities: An Analysis based on the Countryside of West Cameroon

Authors : Joel Boris Jiometio Tchinda; Nathalie Sandrine Tzete

Volume/Issue : Volume 8 - 2023, Issue 8 - August

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The perception of rural communication is a key element in the construction of new ruralities. Indeed, communication is an essential tool for informing and mobilizing rural populations around local development projects and the enhancement of natural and cultural resources. In rural West Cameroon, the means of communication have really evolved over time. This study attempts to analyze rural people's perceptions of the new means of communication in the transformation of their lifestyles. The methodological approach used in this study is exclusively qualitative. On the whole, the new means of communication appear to be an ideal for rural areas undergoing transformation. Firstly, they enable rural people to recreate themselves, promote their local culture and language, and develop new economic activities. Secondly, they lead to a loss of cultural identity in the countryside, which is underpinned by the cult of individualism, changes to local culture, eating and dressing habits, and depraved morals. Lastly, an inadequate response to the challenges of globalization, with poor radio connectivity on the menu, poor radio connectivity, poor network quality and telephone and internet services beyond the reach of the rural majority.

Keywords : Rural Communication, Perception, New Ruralities, Cultural Identity, West Cameroon.


Paper Submission Last Date
31 - December - 2023

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