Authors : Paul Alexis De La Colina Garcia; Tzitzi De La Colina García; Federico De La Colina Flores; Heriberto Rodríguez Frausto; Sofia Rodríguez Valenzuela

Volume/Issue : Volume 11 - 2026, Issue 2 - February

Google Scholar : https://tinyurl.com/4xx9tzf2

Scribd : https://tinyurl.com/3t63akp9

DOI : https://doi.org/10.38124/ijisrt/26feb1235

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Abstract : This article proposes a synthesis between (i) a modified activity-system model in which the “rules” component is replaced by persuasion tools, (ii) Aristotelian rhetorical justifications (logos, ethos, pathos), (iii) the instrumental-genesis perspective (artifact–instrument transformation through appropriation and redesign), and (iv) Habermas’s typology of action orientations (communicative, strategic, normatively regulated, dramaturgical). We argue that a persuasion tool can be conceptualized as an instrumented, teachable, and ethically governed mediation system that can comprise these four Habermasian action types without collapsing them into manipulation or mere compliance. The synthesis is operationalized by designing persuasion tools as layered instruments with (1) a communicative core (reason-giving and validity-claim testing), (2) a strategic implementation layer (goal pursuit under transparency constraints), (3) a normative alignment layer (explicit legitimacy and accountability), and (4) a dramaturgical enactment layer (professional identity and trust). We then apply this framework to veterinary, animal husbandry, and health sciences education and research, emphasizing welfare-centered, democratic, and community-oriented practice in clinical encounters, herd-health programs, One Health coordination, and participatory research. The result is a policy-and-design blueprint for training professionals who can responsibly integrate evidence, values, identity, and affect in real activity systems—while developing subjects, mediations, and institutions through expansive cycles of learning and redesign.

Keywords : Persuasion Tools; Activity Theory (CHAT); Aristotelian Rhetoric (Logos–Ethos–Pathos); Instrumental Genesis; Communicative Action (Habermas).

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