In today's climate, "digital" is become an
essential part of almost everything. All sectors would
move more quickly into the digital era. The
pharmaceutical industry has not yet fully adopted online
marketing, with the exception of the webpage.
Currently, the country is facing several difficulties. In
terms of marketing, the pharmaceutical sector
dominates all other sectors. This generation is producing
more medications.Through social media platforms and
e-commerce websites, businesses are marketing
themselves online. Customers can so make online
purchases. While some businesses are having trouble
realising all the advantages of digital, others have
incorporated it into every aspect of their marketing
strategy. Pharmaceutical businesses will take part in
these campaigns to promote their brands. Influencers
always searching for fresh approaches to promote their
brands. An influence who is popular on social networks
and has had the condition before can be engaged to
effectively pique Covid patients' interest, for example, if
a pharmaceutical company contacts Covid patients.
Influencers may be useful when it comes to
pharmaceuticals or medical supplies. On the other side,
all of the businesses make prescription medications,
which cannot be bought online, therefore they are unable
to offer their goods online. YouTube, Daily Motion,
Instagram, Twitter, and Facebook were used to interact
with clients. E-commerce and online marketing are
made simpler by the Northeast-based Quantum
Pharmaceuticals and The Specials Lab, which both sell
unusual pharmaceuticals online. (Il’inovaetal.,2021)
The development of every manufacturing industry's
production process requires the adoption of digital
technology. As a result of the digitalization process, there
is an increasing usage of robotics, automation, and
computerization, which reduces costs, increases
production and efficiency, and increases adaptability.
The pharmaceutical industry has been resistive to
digitization because of ignorance and the difficulty of the
research and production processes involved. In spite of
this, it is obvious that the pharmaceutical industry has to
become digital since there is a growing need for both old
and new medications.
This article gives a general overview of the essential
elements of the pharmaceutical industry's digitization,
discusses both the advantages of the process, and puts a
particular emphasis on workable solutions for further
digital implementation.
Keywords :
Pharmaceutical marketing, digital marketing ,digital marketing strategies, pharma, sociall media.