Policy Analysis of Cocoa Marketing Development in Pohuwato Regency, Gorontalo Province, Indonesia


Authors : Ramlan Amir Isa; Irawaty Igirisa; Rahmatia Pariasi; Muhamad Dandi Putra Thohir

Volume/Issue : Volume 6 - 2021, Issue 10 - October

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3m0gn0T

This study aims to analyze Cocoa marketing development policies in Pohuwato Regency. Efforts to increase Cocoa production have been carried out through various policies that have been implemented by the District Agriculture and Plantation Service and other related agencies as well as the community in the Cocoa development area in Pohuwato Regency. However, this increase in cocoa production has not been accompanied by an increase in income received by the cocoa farming community. This phenomenon is caused by various factors, including the marketing aspect of Cocoa, where the farming community does not yet have a marketing system or model that can be used in marketing Cocoa. The research was conducted using a qualitative approach through field observations, in-depth interviews and documentation of various policies, so as to analyze Cocoa marketing development policies that can be used by farming communities in increasing farmers' income in Pohuwato Regency. The location of the research was carried out in Taluditi District as a center for cocoa development in Pohuwato Regency. The results showed that: 1). The Cocoa Marketing Development Policy carried out in Pohuwaton Regency has not been optimal, where some farmers have not enjoyed the results of Cocoa sales because the selling price and marketing system are not well organized. So far, Cocoa marketing has not been regulated and supported by marketing policies that support the interests of farmers. 2).The determinant factors that determine the success of Cocoa marketing development policies include: (a). Resource support, (b). Availability of quality cocoa, (c). There is support and commitment from the government. Cocoa marketing development policies should also be followed by price protection at the farmer level, where the role of the government is very decisive, especially in determining the basic price of Cocoa. The selling price of Cocoa needs to be standardized so that it is expected to motivate farmers to support Cocoa marketing development policies in Pohuwato district.

Keywords : Policy, Development, Marketing, Coco.

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31 - December - 2021

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