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Authors :- Dr. H M Said Saggaf

Volume/Issue :- Volume 3 Issue 1

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The type of qualitative research through phenomenology approach, the results of research indicate that the growth of micro, small and medium enterprises (MSMEs) in Indonesia is quite good, but it does not mean UMKM out of problems and obstacles. This UMKM optimization becomes important when the market issues start to circulate, in which the existence of SMEs should be able to adjust to market needs, but this optimization must be done effectively and efficiently where no losses suffered by a particular party, this optimization to reduce the number of problems in MSMEs, therefore, this optimization must be done with a systematic step and simultaneously both by the government and by its own entrepreneur, so that no loss is in the responsibility by one party only. If we only develop micro, small and medium enterprises.