Authors :
SIMON EZAKA
Volume/Issue :
Volume 7 - 2022, Issue 8 - August
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3pXUHn3
DOI :
https://doi.org/10.5281/zenodo.7036527
Abstract :
This paper observes that the designation of
broadcasting as a vital communication medium that is
premised on modernist frameworks of fixed production
patterns has since gone into reverse. Specifically,
broadcast programs and programming have become so
cerebral that interpretatively, the levels of meanings for
perspective listeners, viewers, producers, directors,
analysts and other stakeholders, are rather inexhaustible
and elastic; sometimes repudiating clear-cut analysis in a
manner that depicts postmodernist embodiment. Using
Nigeria as its situs, the paper therefore identifies those
postmodernist sensibilities that have manifested in
broadcast program production, transmission,
distribution and reception since recent time, and
recommends that practitioners align themselves with the
emerging, yet pervasive trends in order to remain
relevant in the profession
Keywords :
Postmodernism, Broadcasting, Communication
This paper observes that the designation of
broadcasting as a vital communication medium that is
premised on modernist frameworks of fixed production
patterns has since gone into reverse. Specifically,
broadcast programs and programming have become so
cerebral that interpretatively, the levels of meanings for
perspective listeners, viewers, producers, directors,
analysts and other stakeholders, are rather inexhaustible
and elastic; sometimes repudiating clear-cut analysis in a
manner that depicts postmodernist embodiment. Using
Nigeria as its situs, the paper therefore identifies those
postmodernist sensibilities that have manifested in
broadcast program production, transmission,
distribution and reception since recent time, and
recommends that practitioners align themselves with the
emerging, yet pervasive trends in order to remain
relevant in the profession
Keywords :
Postmodernism, Broadcasting, Communication
