Authors :
Andi Juanna
Volume/Issue :
Volume 6 - 2021, Issue 2 - February
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2MXJJOK
Abstract :
Qualitative research type through
phenomenological approach, as for the results of research
shows that the potential of marketing development of
traditional food business still needs to be improved both
in terms of quality, management, availability of capital,
raw materials and resources, although many traditional
food products are trying to be modified, but in reality the
majority of people are looking for authenticity of the food
that is generally still made in the deepening area that is
still made manually ( traditional) , for there has been an
effort from the government and community components
to continue to preserve and develop the traditional food
market.
Keywords :
Food, Traditional, Quality, Marketing, Government
Qualitative research type through
phenomenological approach, as for the results of research
shows that the potential of marketing development of
traditional food business still needs to be improved both
in terms of quality, management, availability of capital,
raw materials and resources, although many traditional
food products are trying to be modified, but in reality the
majority of people are looking for authenticity of the food
that is generally still made in the deepening area that is
still made manually ( traditional) , for there has been an
effort from the government and community components
to continue to preserve and develop the traditional food
market.
Keywords :
Food, Traditional, Quality, Marketing, Government
