Satisfying the users is one of the crucial aspects for the successful implementation of telemedicine platforms. This study aimed to evaluate the factors associated with patients' satisfaction of telemedicine services adoption and utilization. A conceptual model was formulated, encompassing a set of hypotheses developed and assessed by employing partial least squares structural equation modeling (PLS-SEM). Using a pretested structured questionnaire, a cross-sectional survey was conducted with 384 telemedicine users (patients) in the Dhaka division of Bangladesh. The study revealed that effort expectancy, performance expectancy, and facilitating conditions significantly impact patients' satisfaction of telemedicine services adoption. The study contributes to the growing literature about the usage of telemedicine services in trying to elevate the patients' satisfaction with telemedicine services in healthcare. The findings suggest that efforts to improve patients' satisfaction and willingness to use telemedicine should focus on developing simple and useful telemedicine systems.

Keywords : Healthcare, Patient Satisfaction, Telemedicine, Structural Equation Modeling, Bangladesh.