Taaruf is a phenomenon which is currently hyped in Indonesia. Marriage is the target of taaruf. This qualitative research examines how impression management is then displayed by taaruf users in an effort to present themselves during the taaruf process. This research describes those phenomena that occur based on a study of cases which occurred in South Tangerang City. According to this research, it could be found that taaruf users did not have a tendency to make too contrived impressions of themselves. They want to be seen as they are according to the capacity that they have. Even so, the efforts to get closer to potential partners are still being made. Religion and morals are then the factors which most influence success in taaruf, because these two things are the most sought after.

Keywords : Taaruf, Impression Management, Selfpresentation, South Tangerang City, Religion.