Authors :
Dr. Rajdip Mandal; Shri Subhojit Ghosh
Volume/Issue :
Volume 9 - 2024, Issue 10 - October
Google Scholar :
https://tinyurl.com/mu366bah
Scribd :
https://tinyurl.com/5n8cphve
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24OCT317
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
Background:
In India, the (IEC) Information, Education &
Communication strategy is designed to enhance public
awareness and disseminate crucial information about the
various benefits offered under the different schemes and
programs initiated by the Ministry. This strategy plays a
pivotal role in guiding citizens on effectively accessing
these benefits, ensuring that the intended population is
well-informed and empowered to take advantage of the
available resources. A brief study was conducted to
pretest the IEC material related to Diabetes Mellitus in a
specific ward in Kolkata, West Bengal, India. Following
this, we will evaluate and analyse the IEC material.
Methods:
A locality‐based cross‐sectional mix method study
was conducted in south Kolkata ward no 144, West
Bengal from 10/05/2024 to 31/05/2024.A predesigned
pretested semi‐structured questionnaire was used to
collect quantitative and qualitative variables. Data were
collected through personal face-to-face interviews using
Epi‐Collect 5 and analysed using EXCEL and SPSS.
Result:
Out of 20 study participants, Cent per cent(20) of
study participants voted that the IEC material is
attractive. The brochure is interesting enough to attract
and hold the attention of the target audience, participants
like it. several messages attract the most
attention. 95%(19)clearly understand, almost
comprehensible. Cent per cent(20) of participants
accepted that IEC material is not offensive/inappropriate
for the individuals or community. The brochure is
perceived by individuals in the target audience. They feel
that the brochure is made for themselves or made for
those who are suffering from diabetic mellitus. Cent per
cent(20) of the IEC material is relevant. Cent per cent(20)
target audience opined that call to action regarding
pretesting IEC material. The target audience is
those suffering from diabetic mellitus and
complications. Cent per cent(20) of the brochure can
convince the study participants to undertake the desired
behaviour.25%(5) target audience opined that brochures
regarding diabetic mellitus should be improved.
Conclusion:
In this short study, we discovered that the use of
(Brochure)IEC materials was affected by a variety of
factors. Therefore, essential to focus on these IEC
materials and strive for enhancements in their quality.
Improving the quality of brochures can lead to better
comprehension and engagement among the target
audience. By addressing the many specific qualitative
variables that influence their effectiveness, we can ensure
that these materials serve their intended purpose more
effectively. This will not only facilitate better
communication but also promote a deeper understanding
of the information being conveyed. This brochure(IEC)
material could be implemented after the improvement of
quality in Kolkata 144 no ward, West Bengal.
Keywords :
Pretesting, IEC Material, Health, Education, Promotion, Quality.
References :
- BERTRAND, JANE T. 1978. Communications pretesting. Chicago: University of Chicago Community and Family Study Center.
- Compass. Helping you Implement Effective Social and Behavior Change Study. https://thecompassforsbc.org/how-to-guide/how-conduct-pretest.
- READY: GLOBAL READINESS FOR MAJOR DISEASE OUTBREAK RESPONSE.Pretesting Messages and Materials.https://www.ready-initiative.org/wp-content/uploads/2020/06/PretestingMessagesandMaterials_SampleQuestions-1.pdf.
- Pathfinder. International. A global leader in reproductive health.Evaluation of IEC Materials.https://www.childrenandaids.org/sites/default/files/201811/Straight%20to%20Point%20-%20Evaluation%20of%20IEC%20materials.pdf
- Chapter17.Information,Education&Communication(IEC).https://mohfw.gov.in/sites/default/files/17Chapter.pdf .
Background:
In India, the (IEC) Information, Education &
Communication strategy is designed to enhance public
awareness and disseminate crucial information about the
various benefits offered under the different schemes and
programs initiated by the Ministry. This strategy plays a
pivotal role in guiding citizens on effectively accessing
these benefits, ensuring that the intended population is
well-informed and empowered to take advantage of the
available resources. A brief study was conducted to
pretest the IEC material related to Diabetes Mellitus in a
specific ward in Kolkata, West Bengal, India. Following
this, we will evaluate and analyse the IEC material.
Methods:
A locality‐based cross‐sectional mix method study
was conducted in south Kolkata ward no 144, West
Bengal from 10/05/2024 to 31/05/2024.A predesigned
pretested semi‐structured questionnaire was used to
collect quantitative and qualitative variables. Data were
collected through personal face-to-face interviews using
Epi‐Collect 5 and analysed using EXCEL and SPSS.
Result:
Out of 20 study participants, Cent per cent(20) of
study participants voted that the IEC material is
attractive. The brochure is interesting enough to attract
and hold the attention of the target audience, participants
like it. several messages attract the most
attention. 95%(19)clearly understand, almost
comprehensible. Cent per cent(20) of participants
accepted that IEC material is not offensive/inappropriate
for the individuals or community. The brochure is
perceived by individuals in the target audience. They feel
that the brochure is made for themselves or made for
those who are suffering from diabetic mellitus. Cent per
cent(20) of the IEC material is relevant. Cent per cent(20)
target audience opined that call to action regarding
pretesting IEC material. The target audience is
those suffering from diabetic mellitus and
complications. Cent per cent(20) of the brochure can
convince the study participants to undertake the desired
behaviour.25%(5) target audience opined that brochures
regarding diabetic mellitus should be improved.
Conclusion:
In this short study, we discovered that the use of
(Brochure)IEC materials was affected by a variety of
factors. Therefore, essential to focus on these IEC
materials and strive for enhancements in their quality.
Improving the quality of brochures can lead to better
comprehension and engagement among the target
audience. By addressing the many specific qualitative
variables that influence their effectiveness, we can ensure
that these materials serve their intended purpose more
effectively. This will not only facilitate better
communication but also promote a deeper understanding
of the information being conveyed. This brochure(IEC)
material could be implemented after the improvement of
quality in Kolkata 144 no ward, West Bengal.
Keywords :
Pretesting, IEC Material, Health, Education, Promotion, Quality.
