Authors : Anisa; Muhammad Rakib; Nur Halim

Volume/Issue : Volume 10 - 2025, Issue 9 - September

Google Scholar : https://tinyurl.com/3ppnucxj

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DOI : https://doi.org/10.38124/ijisrt/25sep318

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Abstract : This study aims to improve business competitiveness through product development using the SCAMPER method in the Mom's Cake Makassar business. The SCAMPER method is a method used to generate new and creative ideas by developing or changing existing products. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of business owners and 20 customers of the Mom's Cake business. The collected data were analyzed using qualitative analysis methods, namely data reduction, data presentation, and conclusion drawing. The results of this study indicate that business competitiveness can be improved through product development using the SCAMPER method. Each step in the SCAMPER method, namely Substitute, Combine, Adapt, Modify, put to Another Us, Eliminate, and Reverse, has made a positive contribution in achieving the desired results. Product development in terms of flavor variants, product toppings, product sizes and special packages has provided an increase in business competitiveness based on the results of product trials with customers.

Keywords : Product Development, SCAMPER Method, Business Competitivenes.

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