This paper emphasizes some ethical ways of being a leader and steers for own professional development and growth as entrepreneurial managers. We have witnessed that some organizations have become more diverse in terms of ethical values and those in the business arena are experiencing ethical dilemmas that if not given immediate attention may result to serious complications. Thus, this study likewise emphasizes the necessity to explore ways in which the sample of entrepreneurial managers find their values and behaviors as contributing to the fostering of culture of trust within the organization. This research employed a quantitative-qualitative methods of research. A quantitative-descriptive design is used to observe and measure the variables to identify the different categories of small and medium enterprises in selected municipalities in Bulacan. A qualitative-narrative design is used to conduct an in-depth interview to reconcile conflicting stories and highlight tensions and challenges which can be opportunities for innovation. A narrative survey design, based on the study by Gardiner and Tenuto (2015), was utilized consisting of a semistructured oral interview process with the key informants from small and medium enterprises in selected municipalities in Bulacan. Data were collected in the form of interviews and professional observations with the entrepreneurial managers, such as business owners, managers, supervisors, and officers-in-charge. Dilemmas reported were analyzed utilizing respondents’ ethical values in an organization together with the ethical leadership theories. Results indicated ways how business or organizational leaders can utilize ethical decision-making for organizational improvement and ways to build a culture of trust within the organization.

Keywords : Professional Ethics; Organizational Practices; Culture of Trust; Entrepreneurial Managers; Small and Medium Enterprises.