Authors : Helio Brites Da Silva; Antoninha Da Costa Doutel; Tomas Pereira

Volume/Issue : Volume 10 - 2025, Issue 2 - February

Google Scholar : https://tinyurl.com/bdmtr432

Scribd : https://tinyurl.com/y3bttud4

DOI : https://doi.org/10.5281/zenodo.14921236

Abstract : This study aims to identify the tourism products and strategize the suitable strategy for promoting the monument of the Meti-Oan Massacre as a tourism product in Manufahi, Timor-Leste. The fifteen informants were interviewed in- depth as key informants of this study, and the data was analyzed descriptively using NVIVO. The result revealed that the tourism products that existed in the Mahaquidan village are the Meti-Oan Massacre Monument, “Wedauberec ”Beach, “ Water Springs, and “Uma Katuas ”Sacred House, and the thematic strategies for promoting the monument are promotion through online and offline methods and collaboration with local communities. By integrating these strategies, this research highlights the importance of digital and traditional marketing methods to create awareness, increase visits, and promote regional tourism. This blend of offline and online strategies can effectively target local communities and international tourists, building a robust promotional model for the Massacre Monument and other tourism products in Mahaquidan.

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