Authors :
Tony Permadi; Theresia Pradiani; Fathorrahman
Volume/Issue :
Volume 9 - 2024, Issue 1 - January
Google Scholar :
http://tinyurl.com/28bxr53v
Scribd :
http://tinyurl.com/5f4u54zh
DOI :
https://doi.org/10.5281/zenodo.10565960
Abstract :
Honda PCX is one of the type of scooter
produced by Honda aiming at the premium scooter
segment. Nowadays, this type is currently experiencing a
surge in purchases at various motorbike distribution
companies in Indonesia. This research focused was the
automotive industry, motorcycle specifically, which
currently obtainable almost all of society levels, genders,
and ages. Consumer purchasing decisions are essentially
based on various factors, some of which are promotions,
service quality, and sales people's personal selling. In
recent years, various studies have been carried out to
determine the relationship between these variables and
obtained mixed results. The promotions, service quality
and personal selling have been carried out by the company,
both tangibly and intangibly. Turns out, it is not sufficient
to provide the sales target's stability of this type up to 60%
in the last few months. Therefore, this quantitative
research was carried out to find out the influence of
promotional variables (X1), service quality (X2), and
personal selling (X3) on the purchasing decision a Honda
PCX at PT Wahanaartha Ritelindo Jatake Branch. This
quantitative research was conducted on 188 consumers
with the primary data distributed through questionnaires.
The test results using SPSS show that: 1) promotion
partially has no effect on consumer purchasing decisions,
2) service quality and personal selling have a partial effect
on purchasing decisions, and 3) promotion, service quality,
and personal selling have a simultaneous effect on The
consumer's decision to buy a Honda PCX at PT
Wahanaartha Ritelindo Jatake Branch is proven by the
calculated statistical data.
Keywords :
Promotion; Service Quality ; Personal Selling; Honda, Decision to Buy.
Honda PCX is one of the type of scooter
produced by Honda aiming at the premium scooter
segment. Nowadays, this type is currently experiencing a
surge in purchases at various motorbike distribution
companies in Indonesia. This research focused was the
automotive industry, motorcycle specifically, which
currently obtainable almost all of society levels, genders,
and ages. Consumer purchasing decisions are essentially
based on various factors, some of which are promotions,
service quality, and sales people's personal selling. In
recent years, various studies have been carried out to
determine the relationship between these variables and
obtained mixed results. The promotions, service quality
and personal selling have been carried out by the company,
both tangibly and intangibly. Turns out, it is not sufficient
to provide the sales target's stability of this type up to 60%
in the last few months. Therefore, this quantitative
research was carried out to find out the influence of
promotional variables (X1), service quality (X2), and
personal selling (X3) on the purchasing decision a Honda
PCX at PT Wahanaartha Ritelindo Jatake Branch. This
quantitative research was conducted on 188 consumers
with the primary data distributed through questionnaires.
The test results using SPSS show that: 1) promotion
partially has no effect on consumer purchasing decisions,
2) service quality and personal selling have a partial effect
on purchasing decisions, and 3) promotion, service quality,
and personal selling have a simultaneous effect on The
consumer's decision to buy a Honda PCX at PT
Wahanaartha Ritelindo Jatake Branch is proven by the
calculated statistical data.
Keywords :
Promotion; Service Quality ; Personal Selling; Honda, Decision to Buy.
