This study aims to evaluate how service
quality, store environment, and perceived value influence
purchase intention. Customers that visited the Sociolla
offline store in Lippo Mall Puri during the pandemic are
the focus of this study. This study was conducted with 240
customers who had visited Sociolla Lippo Mall Puri. The
research method applied is quantitative descriptive
research. The data analysis used is SEM analysis using the
Smart PLS application. The study's findings indicate that
service quality has a direct impact on perceived value and
purchase intention. The store environment influences
perceived value and purchase intention significantly.
Perceived value holds a partial mediating effect between
service quality and purchase intention. Moreover,
perceived value partially mediates the relationship
between store environment and purchase intention.
Keywords : Service Quality, Store Environment, Perceived Value, Purchase Intention.