Authors : Brian Kamajaya; Achmad Fachrodji

Volume/Issue : Volume 8 - 2023, Issue 5 - May

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/maju9xxs

DOI : https://doi.org/10.5281/zenodo.8068523

Abstract : This study aims to analyze the influence of Perceived Ease of Use and Perceived Usefulness either directly or through Attitude as an intervening variable and the influence of Attitudes, Subjective Norms, and Perceived Control Behavior on Purchasing Decisions of pure electric cars in Indonesia. This research is a quantitative study with population of consumers in Indonesia who have purchased pure electric cars and sample size of 125 respondents. Questionnaire data from respondents were analyzed with the Structural Equation Modelling-Partial Least Square method using SmartPLS version 3.3.8 software. The results showed that Perceived Ease of Use and Perceived Ease of Use had a significant positive effect on Attitudes, and Attitudes and Subjective Norms had a significant positive effect on Purchasing Decisions. As for Perceived Ease of Use, Perceived Usefulness, and Perceived Control, it turns out that they have no significant effect on Purchasing Decisions. This study also showed that Attitude is able to mediate the influence of Perceived Ease of Use and Perceived Usefulness on Purchasing Decisions.

Keywords : TAM, TPB, Perceived Ease of Use, Perceived Usefulness, Attitudes, Subjective Norms, Perceived Control Behavior, pure electric car.