Recruitment and Selection in the Digital Age: An Empirical Study of Social Media's Role in Shaping Employee Perceptions in the IT Industry


Authors : Pooja Hukkeri; Dr. Sanjivkumar Pol

Volume/Issue : Volume 10 - 2025, Issue 6 - June


Google Scholar : https://tinyurl.com/27fp3rkp

DOI : https://doi.org/10.38124/ijisrt/25jun1154

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : This paper provides a systematic and conceptual review of the nascent influence of AI on the transformation of recruitment and onboarding from HRM angle. Drawing on academy research, industry expert opinions and theoretical models, this study investigates how AI-powered technologies (e.g. predictive analytics, natural language processing, and intelligent automation) enhance recruitment efficiency by reducing time-to-hire, enhancing candidate match, and decreasing cost-per-hire. The paper also looks at how AI impacts on the efficacy of onboarding, highlighting how it can further personalise learning, streamline processes and increase early staff engagement. The research underscores critical concerns of algorithmic bias, privacy, loss of human touch and stakeholder trust. The report points to the need for hybrids that move AI functions around in a way that responsible governance is applied and there’s an empathetic human in the loop. Lastly, the research urges the ethical and inclusive integration of AI to HR practices to ensure a transparent, fair and safe recruitment and retention in a new world of work.

Keywords : Artificial Intelligence in Recruitment Efficiency, Onboarding Effectiveness, Ethical AI Governance and Human-Centric Automation .

References :

  1. Aithal, P. S., & Aithal, S. (2016). Impact of On-the-job Training on Employee Performance: A Case Study of Private Sector IT Companies in India. International Journal of Management Sciences and Business Research, 5(5), 23–31.
  2. Allen, D. G., Mahto, R. V., & Otondo, R. F. (2007). Web-based recruitment: Effects of information, organizational brand, and attitudes toward a website on applicant attraction. Journal of Applied Psychology, 92(6), 1696–1708.
  3. Barber, A. E. (1998). Recruiting employees: Individual and organizational perspectives. SAGE Publications.
  4. Bauer, T. N. (2010). Onboarding new employees: Maximizing success. SHRM Foundation.
  5. Bondarouk, T., & Olivas-Luján, M. R. (2013). Social Media in Human Resources Management. Advanced Series in Management, 12, 1–15.
  6. Breaugh, J. A. (2008). Employee recruitment: Current knowledge and important areas for future research. Human Resource Management Review, 18(3), 103–118.
  7. Chapman, D. S., & Webster, J. (2003). The use of technologies in the recruiting, screening, and selection processes for job candidates. International Journal of Selection and Assessment, 11(2-3), 113–120.
  8. Dessler, G. (2017). Human Resource Management (15th ed.). Pearson Education.
  9. Kluemper, D. H., Rosen, P. A., & Mossholder, K. W. (2012). Social networking websites, personality ratings, and the organizational context: More than meets the eye? Journal of Applied Social Psychology, 42(5), 1143–1172.
  10. Langer, A. M. (2017). Information Technology and Organizational Learning: Managing Behavioral Change through Technology and Education. CRC Press.
  11. Melanthiou, Y., Pavlou, F., & Constantinou, E. (2015). The use of social network sites as an e-recruitment tool. Journal of Transnational Management, 20(1), 31–49.
  12. Nikolaou, I. (2014). Social networking web sites in job search and employee recruitment. International Journal of Selection and Assessment, 22(2), 179–189.
  13. Ployhart, R. E. (2006). Staffing in the 21st century: New challenges and strategic opportunities. Journal of Management, 32(6), 868–897.
  14.  Aithal, P. S., & Aithal, S. (2016). Impact of On-the-job Training on Employee Performance: A Case Study of Private Sector IT Companies in India. International Journal of Management Sciences and Business Research, 5(5), 23–31.
  15. Allen, D. G., Mahto, R. V., & Otondo, R. F. (2007). Web-based recruitment: Effects of information, organizational brand, and attitudes toward a website on applicant attraction. Journal of Applied Psychology, 92(6), 1696–1708.
  16.  Barber, A. E. (1998). Recruiting employees: Individual and organizational perspectives. SAGE Publications.
  17.  Bondarouk, T., & Olivas-Luján, M. R. (2013). Social Media in Human Resources Management. Advanced Series in Management, 12, 1–15.
  18. Breaugh, J. A. (2008). Employee recruitment: Current knowledge and important areas for future research. Human Resource Management Review, 18(3), 103–118.
  19.  Langer, A. M. (2017). Information Technology and Organizational Learning: Managing Behavioral Change through Technology and Education. CRC Press.
  20. Melanthiou, Y., Pavlou, F., & Constantinou, E. (2015). The use of social network sites as an e-recruitment tool. Journal of Transnational Management, 20(1), 31–49.
  21. Newell, S. (2005). Recruitment and selection. In Human resource management: A critical text (pp. 115–140). Cengage Learning EMEA.
  22. Nikolaou, I. (2014). Social networking web sites in job search and employee recruitment. International Journal of Selection and Assessment, 22(2), 179–189.
  23. Ployhart, R. E. (2006). Staffing in the 21st century: New challenges and strategic opportunities. Journal of Management, 32(6), 868–897.
  24. Raghunath, G., & Parthiban, S. (2021). Digital HRM practices in Indian IT sector: A perspective of employee satisfaction. Journal of Contemporary HRM, 5(2), 89–104.
  25. Sinha, V., & Thaly, P. (2013). A review on changing trend of recruitment practice to enhance the quality of hiring in global organizations. Management, 18(2), 141–156.
  26. Upadhyay, A. K., & Khandelwal, K. (2018). Applying artificial intelligence: Implications for recruitment. Strategic HR Review, 17(5), 255–258.
  27. Raghunath, G., & Parthiban, S. (2021). Digital HRM practices in Indian IT sector: A perspective of employee satisfaction. Journal of Contemporary HRM, 5(2), 89–104.
  28. Sinha, V., & Thaly, P. (2013). A review on changing trend of recruitment practice to enhance the quality of hiring in global organizations. Management, 18(2), 141–156.
  29. Sivertzen, A. M., Nilsen, E. R., & Olafsen, A. H. (2013). Employer branding: Employer attractiveness and the use of social media. Journal of Product & Brand Management, 22(7), 473–483.
  30. Subramanian, K. R., & Velmurugan, A. (2020). HR Analytics in Recruitment and Selection Process in IT Sector. International Journal of Psychosocial Rehabilitation, 24(5), 7652–7660.
  31. Upadhyay, A. K., & Khandelwal, K. (2018). Applying artificial intelligence: Implications for recruitment. Strategic HR Review, 17(5), 255–258.

This paper provides a systematic and conceptual review of the nascent influence of AI on the transformation of recruitment and onboarding from HRM angle. Drawing on academy research, industry expert opinions and theoretical models, this study investigates how AI-powered technologies (e.g. predictive analytics, natural language processing, and intelligent automation) enhance recruitment efficiency by reducing time-to-hire, enhancing candidate match, and decreasing cost-per-hire. The paper also looks at how AI impacts on the efficacy of onboarding, highlighting how it can further personalise learning, streamline processes and increase early staff engagement. The research underscores critical concerns of algorithmic bias, privacy, loss of human touch and stakeholder trust. The report points to the need for hybrids that move AI functions around in a way that responsible governance is applied and there’s an empathetic human in the loop. Lastly, the research urges the ethical and inclusive integration of AI to HR practices to ensure a transparent, fair and safe recruitment and retention in a new world of work.

Keywords : Artificial Intelligence in Recruitment Efficiency, Onboarding Effectiveness, Ethical AI Governance and Human-Centric Automation .

CALL FOR PAPERS


Paper Submission Last Date
30 - June - 2025

Paper Review Notification
In 2-3 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe