Reduction in Cogs (Cost of Goods Sold) for Men’s Casual Shirt in Apparel Retail Business


Authors : Swati Kumari, Sumant Kumar, Amit Kumar Anjanee, Gaurav Sehgal.

Volume/Issue : Volume 4 - 2019, Issue 4 - April

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2KcC8bj

Trends in garment industry change very fast. New fabrics and more demanding customers impose the need for flexible production which must be adjusted to all changes in production parameters for various garments. Due to rapid change in fashion trends, the customer wants something new, apparel products on the market cannot last forever and they must innovate and change to fit in today’s competitive environment. It is imperative to understand customer needs, market strategy latest trends to retain customers and increase revenue. Like any business today, the apparel industry also requires the brand to continuously strive, in order to gain a competitive edge over its competitors. For this, a brand should be well aware of what its competitors are providing- both process and product wise so to do better in the market any brand should work on the COGS (Cost of Goods Sold). Reduction in COGS is an important factor that determines the profit margin (to achieve the desired multiplier) on the products.

Keywords : COGS, Multipliers, Profit, Apparel.

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