Authors :
Dr. Sk. Mahaboob Basha; T. Sai Kiran; Ch. Hemanth Sai; K. Lavanya
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3HMlCvE
DOI :
https://doi.org/10.5281/zenodo.7902000
Abstract :
A popular metric for assessing the success of
online advertising campaigns is click-through rate
(CTR), particularly in the context of pay-per-click (PPC)
marketing. Ad tracking is a crucial piece of technology
for monitoring click-through rates (CTRs) in online
advertising campaigns. With the aid of ad monitoring
solutions, marketers can monitor the effectiveness of
their advertising across various platforms and gadgets,
including click-through rates. An advertising campaign's
efficacy is assessed using this data, and it is subsequently
improved over time to increase click-through rates and
total return on investment(ROI). Advertisers can test
many iterations of their ads and links using A/B testing
tools like Optimizely, and they can track the clickthrough rates of each version to determine which one
performs best CTR is frequently employed in the context
of email marketing, where it is used to assess the success
of a campaign by counting how many recipients click on
links in the email. When used in this context, CTR is
sometimes reported as a percentage of all email
recipients who opened the message.
Keywords :
Web Analytics, Ad Tracking, Email Marketing Software, A/B Testing Tools, Artificial Intelligence, MultiArmed Bandit, Generative Adversarial Networks (GANs).
A popular metric for assessing the success of
online advertising campaigns is click-through rate
(CTR), particularly in the context of pay-per-click (PPC)
marketing. Ad tracking is a crucial piece of technology
for monitoring click-through rates (CTRs) in online
advertising campaigns. With the aid of ad monitoring
solutions, marketers can monitor the effectiveness of
their advertising across various platforms and gadgets,
including click-through rates. An advertising campaign's
efficacy is assessed using this data, and it is subsequently
improved over time to increase click-through rates and
total return on investment(ROI). Advertisers can test
many iterations of their ads and links using A/B testing
tools like Optimizely, and they can track the clickthrough rates of each version to determine which one
performs best CTR is frequently employed in the context
of email marketing, where it is used to assess the success
of a campaign by counting how many recipients click on
links in the email. When used in this context, CTR is
sometimes reported as a percentage of all email
recipients who opened the message.
Keywords :
Web Analytics, Ad Tracking, Email Marketing Software, A/B Testing Tools, Artificial Intelligence, MultiArmed Bandit, Generative Adversarial Networks (GANs).
