This study aims to find out (1) the influence
of Relationship Marketing on OASE Coffee Customer
Loyalty, (2) The Effect of Cafe Atmosphere on OASE
Coffee Customer Loyalty, (3) Relationship Marketing
and Cafe Atmosphere Against OASE Coffee Customer
Loyalty. This research includes associative quantitative
research. The population in this study were all OASE
Coffee customers. The sampling method uses criteria,
which are OASE Coffee customers and have made
visits and purchases 3 times. Data types are primary
data obtained from the results of filling out the
questionnaire with a 4-point Likert scale assessment.
Analysis prerequisite tests include normality test,
heteroscedesity test and multicollinearity test and the
analysis technique used is multiple linear regression
Keywords : Relationship Marketing, Cafe Atmosphere, Customer Loyalty OASE Coffee.