Authors :
Kalyani Kapate, Dr.Y.T.Pawar
Volume/Issue :
Volume 4 - 2019, Issue 7 - July
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://bit.ly/2MIo1M4
Abstract :
Retail industry is one of the most dynamic, evolving and vibrant industry. Retailers today are focusing on low cost, great convenience, enhanced customer experience. Changing demographic profile, changing tastes, preferences of consumers, changes in consumer shopping behavior are some of the key factors due to which the retail shopping experience is constantly evolving. One of the biggest challenges for retail industry is adapting to the world of online and technological advances in the field of marketing and sales. Today retailers are facing tough competition from e-commerce giants like Amazon. Despite of such competition, in-store retailing will survive, however it needs to change and differentiate from that of their competitors with the integration of retail business processes, artificial intelligence and automation to meet the changing customers’ expectations which enable them to provide differentiated customer experience.
Keywords :
Customer Experience, Artificial Intelligence, Automation.
Retail industry is one of the most dynamic, evolving and vibrant industry. Retailers today are focusing on low cost, great convenience, enhanced customer experience. Changing demographic profile, changing tastes, preferences of consumers, changes in consumer shopping behavior are some of the key factors due to which the retail shopping experience is constantly evolving. One of the biggest challenges for retail industry is adapting to the world of online and technological advances in the field of marketing and sales. Today retailers are facing tough competition from e-commerce giants like Amazon. Despite of such competition, in-store retailing will survive, however it needs to change and differentiate from that of their competitors with the integration of retail business processes, artificial intelligence and automation to meet the changing customers’ expectations which enable them to provide differentiated customer experience.
Keywords :
Customer Experience, Artificial Intelligence, Automation.
