The main aim of this study is to appraise of functioning of pharmaceutical marketing in the context of new social media techniques. Methodology: The researcher has used “primary quantitative data gathering tool” to gather fresh, authentic, and first-hand data and “SPSS Software” to explore the information in an understandable way. Findings: Nowadays social media has been identified as one of the effective mediums for marketing and businesses. Pharmaceutical companies are using new social media techniques to market drugs and medical devices to secure growth positively. In order to manage waste and provide betterment, it has a great impact. Value: The study discusses the beneficial sites as well as disadvantages of current pharmaceutical marketing with the collaboration of new social media techniques which assist in enhancing the value of the paper with future scope.

Keywords : Pharmaceutical marketing, social media techniques, development, customers.