Authors :
Lucy Tage; Dr. Paramita Sarkar
Volume/Issue :
Volume 11 - 2026, Issue 4 - April
Google Scholar :
https://tinyurl.com/ypt7f3jm
Scribd :
https://tinyurl.com/5h4r6srr
DOI :
https://doi.org/10.38124/ijisrt/26apr504
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This paper presents a practice‑based study that reimagines the traditional dress of the Apatani tribe from Ziro
Valley, Arunachal Pradesh, into a versatile, trans‑seasonal capsule wardrobe, for niche cultural tourism markets. Drawing
inspiration from the community’s original zero-waste practices the study advocates a revival of zero-waste pattern making
within contemporary context. The objectives of this paper are: (1) to revive and apply Zero-waste pattern making practices
from Apatani cultural traditions in contemporary context and (2) to create a commercially viable collection that balances
cultural symbolism and modern usability Traditional Apatani clothing practices are increasingly under threat as
modernization, climate change, global fashion trends, and shifting lifestyles reshape daily life, creating an urgent need for
adaptive heritage-based solutions. This study employed an ethnographic approach in Ziro Valley, home to the Apatani tribe.
Data was collected through focus group discussions, interviews, surveys, photo-ethnography, and a market study to
understand traditional attire and its relevance for the younger generation. The designs are centred on reimagining
traditional garments through adaptations in silhouette, fit, pattern, and colour palette, paired with complementary regional
handloom textiles. Developed as a compact, season-neutral capsule wardrobe using zero-waste pattern-making techniques,
the collection aligns with sustainability principles.
Both manual and AI was integrated into the design workflow. Prototypes were developed manually in muslin to
visualise the silhouette and fit while AI-tools such as “the fabricants, sketch-to-image generation and virtual model
photography” were used to visualise variations in colour schemes, and motif placements prior to physical sampling, thereby
optimising time, resources, and creative experimentation.
This research demonstrates how traditional-inspired fashion, sustainable design practices, and digital tools can work
together to both preserve cultural heritage and appeal to modern consumers, while also supporting several Sustainable
Development Goals (SDGs). It offers a replicable model for other indigenous communities seeking to revitalise traditional
dress within modern lifestyles and global fashion markets.
Keywords :
Apatani Tribe, Traditional Costume, Youth Fashion, Zero-Pattern Making, AI Design, Cultural Sustainability
References :
- Caroli, B., 2023. A study on the traditional textiles of Apatani tribes in Arunachal Pradesh and to enhance skills for sustainable product development. Kodaikanal: s.n.
- Centobelli, P. et al., 2022. Artisan fashion and community entrepreneurship. [Details from PDF]
- India, G., n.d. https://censusindia.gov.in/nada/index.php/catalog/27697. [Online].
- Shriya, Z., 2021. Grazia.co.in. [Online] Available at: https://www.grazia.co.in/fashion/the-north-east-aesthetic-interrogating-fashion-identity-beauty-8480.html [Accessed 23 August 2025].
- Nida, N., 2023. Grazia.co.in. [Online] Available at: https://www.grazia.co.in/fashion/the-youth-of-the-northeast-is-subtly-shaping-what-india-is-wearing-11478.html[Accessed 25 August 2025].
- Hudders, L. & Pandelaere, 2012. The green consumer as a moral rebel: The role of moral and relational considerations.. International Journal of Research in Marketing, pp. 343-355.
- Suravi, K., Sunita, B. & Binita, B. K., 2019. Traditional dresses of Apatani tribe of Arunachal Pradesh. International Journal of Family and Home Science, September-December, 15(3), pp. 325-332.
- T., W., 2025. Heritage in transition: Indigenous attire in the age of global fashion. International Journal of Cultural Studies, 29(2), pp. 145-163.
- Liliana, I. et al., 2025. A study of types of silhouettes in women’s clothing. Textiles for human performance, 76(1), pp. 19-30.
- Liliana, I. et al. (2025). A study of types of silhouettes in women’s clothing. Industria Textila, 76(1).
- Lee, M.M., 2015. Body, dress, and identity in ancient Greece. Cambridge University Press.
- William, D. ., Eddy Mary, T. ., & Nathalie, B. . (2025) ‘The Revitalization and Preservation of Indigenous Ghanaian Textiles in Contemporary Fashion Design’, International Journal of Social Science, Education, Communication and Economics (SINOMICS Journal), 3(6), pp. 1595–1610.
This paper presents a practice‑based study that reimagines the traditional dress of the Apatani tribe from Ziro
Valley, Arunachal Pradesh, into a versatile, trans‑seasonal capsule wardrobe, for niche cultural tourism markets. Drawing
inspiration from the community’s original zero-waste practices the study advocates a revival of zero-waste pattern making
within contemporary context. The objectives of this paper are: (1) to revive and apply Zero-waste pattern making practices
from Apatani cultural traditions in contemporary context and (2) to create a commercially viable collection that balances
cultural symbolism and modern usability Traditional Apatani clothing practices are increasingly under threat as
modernization, climate change, global fashion trends, and shifting lifestyles reshape daily life, creating an urgent need for
adaptive heritage-based solutions. This study employed an ethnographic approach in Ziro Valley, home to the Apatani tribe.
Data was collected through focus group discussions, interviews, surveys, photo-ethnography, and a market study to
understand traditional attire and its relevance for the younger generation. The designs are centred on reimagining
traditional garments through adaptations in silhouette, fit, pattern, and colour palette, paired with complementary regional
handloom textiles. Developed as a compact, season-neutral capsule wardrobe using zero-waste pattern-making techniques,
the collection aligns with sustainability principles.
Both manual and AI was integrated into the design workflow. Prototypes were developed manually in muslin to
visualise the silhouette and fit while AI-tools such as “the fabricants, sketch-to-image generation and virtual model
photography” were used to visualise variations in colour schemes, and motif placements prior to physical sampling, thereby
optimising time, resources, and creative experimentation.
This research demonstrates how traditional-inspired fashion, sustainable design practices, and digital tools can work
together to both preserve cultural heritage and appeal to modern consumers, while also supporting several Sustainable
Development Goals (SDGs). It offers a replicable model for other indigenous communities seeking to revitalise traditional
dress within modern lifestyles and global fashion markets.
Keywords :
Apatani Tribe, Traditional Costume, Youth Fashion, Zero-Pattern Making, AI Design, Cultural Sustainability