Authors : Kiran Kher; Hetvi Kotak

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/2bcb39k5

Scribd : https://tinyurl.com/5crpxe86

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY2454

Abstract : This study delves into the fusion of agile methodologies with user experience (UX) design principles aimed at elevating product usability and enhancing customer satisfaction. It tackles prevalent challenges such as misconceptions and communication barriers while offering remedies for fostering effective collaboration. Central to the discussion are key principles of integrating agile with UX, including cross- functional collaboration and iterative design, complemented by case studies drawn from prominent industry players such as Spotify and Google. These cases serve to underscore the tangible benefits of agile UX on product usability and customer satisfaction, with a particular focus on measurement techniques and prospective trajectories within the domain. By juxtaposing practical illustrations with theoretical underpinnings, this study furnishes valuable guidance tailored for both researchers and practitioners seeking to harness agile methodologies for optimizing UX outcomes in software development.

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