Authors : Tejashree Kamath; Dr. Prabhakar Neermarga
Volume/Issue : Volume 8 - 2023, Issue 2 - February
Scribd : https://bit.ly/3Fa2RAJ
DOI : https://doi.org/10.5281/zenodo.7712524
The primary purpose of this study is to evaluate of
role and challenges of pharmaceutical marketing from
the perspective of new social media techniques.
In order to lead the study, the researcher has
adopted “primary quantitative data” with the
collaboration of “SPSS Software” to make a valuable
first-hand and fresh paper.
The findings indicate that social media marketing
has gained significant popularity in recent years for
The research explores the collaboration between
the pharmaceutical industry and social media platforms.
Keywords : Pharmaceutical Industry, Social Media Platforms, Functions, Competitiveness, Profits, Innovation, Modern Style, Easy Purchase.