Authors :
Dipesh Jha
Volume/Issue :
Volume 8 - 2023, Issue 5 - May
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://rb.gy/40fzl
DOI :
https://doi.org/10.5281/zenodo.8021613
Abstract :
Ambuja Cements Limited is a manufacturer
of cement in India. At ACL the Corporate Social
Responsibility (CSR) has been an integral part of the
way they have been doing their business since inception.
Through the Ambuja Cement Foundation, it carries out
its CSR activities, primarily in areas of their operations.
For more than 25 years, the Company's CSR initiatives
has played pivotal role in improving the lives of the
communities and society through natural resources
development at large and in & around their operations
with an objective to energize, involve and enable them to
realise their potential. This has also enabled them to
fulfil their commitment to be a socially responsible
corporate citizen. It has several Watershed
Interventions, Skill and Entrepreneurship Development
Institutes, which provides vocational training to local
youth, agro and skill-based livelihood generation, health
programs, Education, Women Empowerment and
Infrastructural Development.
The paper attempts to explore Corporate Social
Responsibility (CSR) practices particularly in the
context of rural development through watershed
intervention. The research questions examine, what CSR
initiatives taken for development of rural areas' natural
resources and how the corporates implement their CSR
initiatives as a part of their business strategy. Finally it
evaluates impacts of CSR actions on the socio-economic
development of rural people. For the purpose, Ambuja
Cement Foundation has been selected to study their CSR
practices in the context of rural development. The
methodology of the present study relied on the webbased research, review of print literature and visit to the
selected sites to witness CSR practice.
The paper concludes that social responsibility is
regarded as an important business issue of Indian
companies irrespective of size, sector, and business goal.
Therefore, CSR actions have positive impacts not only
on development of rural community but also in their
business
Keywords :
Corporate Social Responsibility (CSR), Rural Development, Watershed.
Ambuja Cements Limited is a manufacturer
of cement in India. At ACL the Corporate Social
Responsibility (CSR) has been an integral part of the
way they have been doing their business since inception.
Through the Ambuja Cement Foundation, it carries out
its CSR activities, primarily in areas of their operations.
For more than 25 years, the Company's CSR initiatives
has played pivotal role in improving the lives of the
communities and society through natural resources
development at large and in & around their operations
with an objective to energize, involve and enable them to
realise their potential. This has also enabled them to
fulfil their commitment to be a socially responsible
corporate citizen. It has several Watershed
Interventions, Skill and Entrepreneurship Development
Institutes, which provides vocational training to local
youth, agro and skill-based livelihood generation, health
programs, Education, Women Empowerment and
Infrastructural Development.
The paper attempts to explore Corporate Social
Responsibility (CSR) practices particularly in the
context of rural development through watershed
intervention. The research questions examine, what CSR
initiatives taken for development of rural areas' natural
resources and how the corporates implement their CSR
initiatives as a part of their business strategy. Finally it
evaluates impacts of CSR actions on the socio-economic
development of rural people. For the purpose, Ambuja
Cement Foundation has been selected to study their CSR
practices in the context of rural development. The
methodology of the present study relied on the webbased research, review of print literature and visit to the
selected sites to witness CSR practice.
The paper concludes that social responsibility is
regarded as an important business issue of Indian
companies irrespective of size, sector, and business goal.
Therefore, CSR actions have positive impacts not only
on development of rural community but also in their
business
Keywords :
Corporate Social Responsibility (CSR), Rural Development, Watershed.
