Role of Farmer Producer Company in Augmenting Farm Income in India


Authors : Soni Solaman; Dr. G. Veerakumaran

Volume/Issue : Volume 5 - 2020, Issue 10 - October

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3mOlAq3

The main objective of this research paper was to examine the role of Farmer Producer Company (FPC) in augmenting farm income of poultry farmers. The locale of study was in Kollam district of state Kerala, India. The company selected was Venad Poultry Farmer Producer Company established during 2016 and functioning in the poultry sector. The company is supported by NABARD and Kerala Agricultural University (KAU). The company got best Farmer Producer Company award in India during 2018. The parameters selected for the study were; Input supply, Extension services, Product, Pricing, Marketing channels / place / distribution, Promotion, Marketing cost and Storage facilities. The extension services, input supply and prices were studied by comparing the same facilities provided by a private organization “Saguna” established during 2017 dealing with poultry from the same locality of Poultry Producer Company. Apart from this, cost benefit analysis of household poultry production of Venad FPC as well as farmers availing services from Saguna Pvt. Ltd was also conducted to identify the role of these organizations in augmenting their member farmer's income. The study was solely depended on primary data obtained from the selected FPC. The pie chart is used to depict the Cost-Benefit analysis of household poultry productions. The Venad Poultry Farmer Producer Company was providing inputs at affordable rates in comparison to private firm. The availability of inputs such as medicines, vaccines, poultry feeds and equipments were a greater relief to poorer farmers. The company deals with the supply of inputs and BV380 chicks. The extension services provided by the company were for free of cost and it helped the farmers to acquire new knowledge and technologies that were adoptable to nurture birds. Therefore it was clear that Producer Company runs under co-operative principle. The costbenefit analysis of household farmers availing services from Venad Poultry FPC and Saguna Pvt. Ltd reveals that the farmers of FPC had obtained greater returns per bird in comparison with farmers availing services from Saguna private firm. The company helps the farmers to market their produce with a brand quality which in turn increases the market value and income for the farmers. The brand name "Venad Signature eggs and chicken" obtained national level acceptance and rewarded for their unique technology - source traceability

Keywords : FPC- Farmer Producer Company, CBA-Cost Benefit Analysis, Source Traceability, NABARD- National Bank for Agriculture and Rural Development, Small farmers, Farmer collectives,Primary Producers.

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