Role of Social Media on Purchase Decision


Authors : Roshni Agarwal

Volume/Issue : Volume 5 - 2020, Issue 6 - June

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/38HmMpb

Companies these days have tried their level best every nook and corner to promote and advance of their product. These days the demand is not for a single product but is also bundled with experiences, expectations i.e. a complete package. However, the companies can make the most out of it and gain competitive strength. Prior, print media and TV played a major role in promoting the product but now over a little time, these customary techniques play only a portion of part in it. Online networking moulded way in such a manner in publicizing, marketing and promoting activities to connect with their objective gatherings. Internet has become a very influential media over the years for floating information, feedbacks, ideas, news and many more. Thus, adoption of online networking has become very vital for business firms. One must always thrive to adopt web based life so as to adopt the competitive advantage over the firms which don’t. it focuses more on role of social media in promoting and marketing brand thus improving and increasing shoppers commitment towards a particular brand and thus, its role in consumer decision making. It also shows how one can seize the influential power of social media in gathering a larger market share and thus, growing business.

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