Saving Intention for the Sumbawa Regency Community at NTB Syariah Bank

Authors : Agus Santoso; Andy Tirta; Nova Adhitya Ananda

Volume/Issue : Volume 5 - 2020, Issue 11 - November

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This study aimed to analyze the saving intentions of the Sumbawa Regency community at the NTB Syariah bank. It was conducted using the Planned Behavior Theory model, which includes attitude toward behaviour, which can be interpreted as a positive attitude that is believed in seeing something. In this case, attitude is reflected as a factor of financial literacy. Subjective norm is a person’s perception resulting from the influence of others to take action, which in this study was reflected in the factor of promotion. Perceived behaviour is the control behaviour of something that is believed although it has to go through difficulties which in this study were reflected in the factor of spirituality. This study used 100 samples of the Sumbawa community who knew the products of the NTB Syariah bank. The data were processed using factor analysis. The results show that the factors of spirituality, public relations, promotion, financial education, and financial literacyhad effects on the saving intention

Keywords : Saving Intention, Spirituality, Financial Literacy, Promotion, Sharia Bank, Theory of Planned Behavior


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31 - December - 2021

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