Scent Marketing – Harnessing the Power of Scents in stimulating senses of Organized Retail Consumers and Employees


Authors : K. RAMA MOHANA RAO; EDUKONDALA RAO JETTI

Volume/Issue : Volume 5 - 2020, Issue 9 - September

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3kP9hsB

DOI : 10.38124/IJISRT20SEP134

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Abstract : ‘Scent’ has a tremendous influence on the way people shop and relate to brands. Branding has always been about establishing emotional ties between the brand and the customer. By influencing the senses, brands can establish a stronger and longer lasting emotional connection with the customer and finally be memorable. While research doesn't clearly point to pleasant smells boosting sales, stores are embracing scent marketing as a way to create exciting store ambience. The present study is an attempt to examine the impact of ambient Scent on the customers’ and employees’ of organized retail stores.

Keywords : Scent Marketing, Ambient Scent, Retail Store, Consumer Behavior, Aroma, odor, Branding, etc

‘Scent’ has a tremendous influence on the way people shop and relate to brands. Branding has always been about establishing emotional ties between the brand and the customer. By influencing the senses, brands can establish a stronger and longer lasting emotional connection with the customer and finally be memorable. While research doesn't clearly point to pleasant smells boosting sales, stores are embracing scent marketing as a way to create exciting store ambience. The present study is an attempt to examine the impact of ambient Scent on the customers’ and employees’ of organized retail stores.

Keywords : Scent Marketing, Ambient Scent, Retail Store, Consumer Behavior, Aroma, odor, Branding, etc

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