Authors :
K. RAMA MOHANA RAO; EDUKONDALA RAO JETTI
Volume/Issue :
Volume 5 - 2020, Issue 9 - September
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3kP9hsB
DOI :
10.38124/IJISRT20SEP134
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
‘Scent’ has a tremendous influence on the
way people shop and relate to brands. Branding has
always been about establishing emotional ties between
the brand and the customer. By influencing the senses,
brands can establish a stronger and longer lasting
emotional connection with the customer and finally be
memorable. While research doesn't clearly point to
pleasant smells boosting sales, stores are embracing
scent marketing as a way to create exciting store
ambience. The present study is an attempt to examine
the impact of ambient Scent on the customers’ and
employees’ of organized retail stores.
Keywords :
Scent Marketing, Ambient Scent, Retail Store, Consumer Behavior, Aroma, odor, Branding, etc
‘Scent’ has a tremendous influence on the
way people shop and relate to brands. Branding has
always been about establishing emotional ties between
the brand and the customer. By influencing the senses,
brands can establish a stronger and longer lasting
emotional connection with the customer and finally be
memorable. While research doesn't clearly point to
pleasant smells boosting sales, stores are embracing
scent marketing as a way to create exciting store
ambience. The present study is an attempt to examine
the impact of ambient Scent on the customers’ and
employees’ of organized retail stores.
Keywords :
Scent Marketing, Ambient Scent, Retail Store, Consumer Behavior, Aroma, odor, Branding, etc
