No longer are traditional schools given a
market share of students or government funding
depending on their location. Families that had few or no
options in the past for their child's education today have
a wide range of options. Thanks to the increasing
number of options available to them in the form of
charter schools and vouchers, families are no longer only
sending their children to the school that was assigned to
them based on their geographical location. Today's
public-school employees must understand why, when,
where, and how to market their institutions if they are to
continue serving their communities in this evolving
educational environment. If schools are to flourish in the
modern world, they must adjust to a new working
environment. Understanding how families pick schools
for their children is crucial as the educational landscape
evolves. Numerous books and essays have been produced
to date arguing in favour of making it more necessary
for schools to sell. We assert, however, that the
literature's emphasis has fallen short of providing
administrators with a fundamental knowledge of
marketing theory. Instead, an excessive amount of
attention is placed on communication methods and
tactics, which causes educators to lack comprehension of
the marketing process. This post will go through the
fundamentals of marketing and how they may be applied
in a public education system. In the context of the
current competitive climate for educators, it focuses on
the components of the marketing mix.