Semiotic Analysis of the Message of Meaning on Pesona Indoneisa Advertisement of Pesona Indonesia 2017 Destination Version


Authors : Muhammad Amas Dzulyana, Enjang Pera Irawan & Nurhayani Saragih

Volume/Issue : Volume 4 - 2019, Issue 10 - October

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/356BDqr

Advertising is an effective media to convey messages, Youtube is a media that is often use to advertise, because Youtube based online media that is often use by the public and Youtube has a long duration so it can convey messages in detail and effectively in campaigning messages in advertisements. The Ministry of Tourism through the Pesona Indonesia brand carried out a campaign by placing advertisements on Youtube with the title of Pesona Indonesia Destinations. The purpose of this research is to find out the message of meaning in the Pesona Indonesia 2017 Destination. The theory used is Ferdinand De Saussure's Semiotics theory which explains that the sign has interconnected elements namely signifier and signified, the signifier is sound or streak meaningful, and the signified is the picture or concept of something from the marker. The relationship between the two concepts is called significance. This research uses a descriptive qualitative method with a semiology communication analysis approach.

Keywords : Semiotic, Messages, Meanings & Advertisements.

CALL FOR PAPERS


Paper Submission Last Date
30 - September - 2021

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe