Authors :
Sara Elias; Sunil Hegde; Ankush Bhandari; Aryan Pandit; Aryan Singh; Adarsh Anand; Akhilan M
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/426aotA
DOI :
https://doi.org/10.5281/zenodo.7885087
Abstract :
The IT sector in India is seeing fast growth
in the service-based app startup market. However, they
have numerous difficulties while trying to get traction
in a congested market, draw in and keep clients, and
make money. Through a thorough examination of the
literature and data analysis, the goal of this research
paper is to pinpoint the crucial success determinants for
service-based app businesses in India. According to the
study's conclusions, operational effectiveness, price
strategy, market distinction, and client acquisition and
retention are the most important variables for success
Keywords :
Service-based app startups, Critical success factors, India, Customer acquisition, Pricing strategy, Market differentiation, Operational efficiency.
The IT sector in India is seeing fast growth
in the service-based app startup market. However, they
have numerous difficulties while trying to get traction
in a congested market, draw in and keep clients, and
make money. Through a thorough examination of the
literature and data analysis, the goal of this research
paper is to pinpoint the crucial success determinants for
service-based app businesses in India. According to the
study's conclusions, operational effectiveness, price
strategy, market distinction, and client acquisition and
retention are the most important variables for success
Keywords :
Service-based app startups, Critical success factors, India, Customer acquisition, Pricing strategy, Market differentiation, Operational efficiency.
