Authors :
Dr. Nasrolah S. Amil
Volume/Issue :
Volume 10 - 2025, Issue 8 - August
Google Scholar :
https://tinyurl.com/muxbmcje
Scribd :
https://tinyurl.com/52kxy446
DOI :
https://doi.org/10.38124/ijisrt/25aug600
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
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Abstract :
Tourism plays a pivotal role in driving local economic growth, cultural preservation, and environmental
sustainability, particularly in developing cities (UNWTO, 2022; Dela Cruz & Santos, 2020). This study evaluated the extent
of implementation of tourism development strategies and the level of attainment of tourism development objectives in
Cotabato City, Philippines. Guided by a descriptive quantitative research design, the study utilized a researcher-made
survey instrument administered to 100 respondents, including key stakeholders, tourism personnel, and local government
representatives. The assessment focused on four strategic components—policy formulation, fund support, and logistics—
and three core objectives: promotion of tourism-related programs, ensuring the well-being of the Filipino people, and
upholding the right to a balanced and healthy ecology.
Findings revealed that tourism strategies were highly implemented, particularly in logistics (M = 3.46) and fund
support (M = 3.46), while policy formulation received a moderate implementation rating (M = 3.38). In terms of objectives,
all categories were rated highly, with the highest mean scores recorded in the protection of natural resources (M = 3.70) and
cultural heritage (M = 3.59). These results align with the perspectives of Hall (2020) and Richards (2021), who emphasize
that sustainable tourism thrives when cultural identity and environmental assets are prioritized. Nevertheless, certain
indicators—such as the promotion of bayanihan spirit and provision of recreational spaces for families—garnered relatively
lower scores, suggesting opportunities for targeted improvement.
Overall, the findings indicate that Cotabato City has established a solid foundation for sustainable tourism
development through consistent funding, cultural preservation, and environmental stewardship. The study recommends
strengthening community-based participation, enhancing family-oriented facilities, and diversifying funding strategies to
foster inclusive and resilient tourism growth, echoing global best practices in destination management (UNWTO, 2023;
Dwyer & Kim, 2003).
Keywords :
Tourism, Tourism Development, Tourism Project, Tourism Activities and Program, Physical, Networking and Linkages, Cotabato City, Philippines.
References :
- Department of Tourism (DOT). (2023). National Tourism Development Plan 2023–2028. https://www.tourism.gov.ph
- Philippine Statistics Authority. (2022). 2022 Philippine Tourism Satellite Accounts (PTSA). https://psa.gov.ph
- UNWTO. (2019). Tourism and culture synergies. World Tourism Organization. https://www.e-unwto.org
- World Bank. (2020). Developing tourism in the Philippines: Inclusive growth and employment. https://www.worldbank.org
- Mellejor, L. (2019). Davao City expects 2.8 million tourists this year. Philippine News Agency. https://www.pna.gov.ph
Tourism plays a pivotal role in driving local economic growth, cultural preservation, and environmental
sustainability, particularly in developing cities (UNWTO, 2022; Dela Cruz & Santos, 2020). This study evaluated the extent
of implementation of tourism development strategies and the level of attainment of tourism development objectives in
Cotabato City, Philippines. Guided by a descriptive quantitative research design, the study utilized a researcher-made
survey instrument administered to 100 respondents, including key stakeholders, tourism personnel, and local government
representatives. The assessment focused on four strategic components—policy formulation, fund support, and logistics—
and three core objectives: promotion of tourism-related programs, ensuring the well-being of the Filipino people, and
upholding the right to a balanced and healthy ecology.
Findings revealed that tourism strategies were highly implemented, particularly in logistics (M = 3.46) and fund
support (M = 3.46), while policy formulation received a moderate implementation rating (M = 3.38). In terms of objectives,
all categories were rated highly, with the highest mean scores recorded in the protection of natural resources (M = 3.70) and
cultural heritage (M = 3.59). These results align with the perspectives of Hall (2020) and Richards (2021), who emphasize
that sustainable tourism thrives when cultural identity and environmental assets are prioritized. Nevertheless, certain
indicators—such as the promotion of bayanihan spirit and provision of recreational spaces for families—garnered relatively
lower scores, suggesting opportunities for targeted improvement.
Overall, the findings indicate that Cotabato City has established a solid foundation for sustainable tourism
development through consistent funding, cultural preservation, and environmental stewardship. The study recommends
strengthening community-based participation, enhancing family-oriented facilities, and diversifying funding strategies to
foster inclusive and resilient tourism growth, echoing global best practices in destination management (UNWTO, 2023;
Dwyer & Kim, 2003).
Keywords :
Tourism, Tourism Development, Tourism Project, Tourism Activities and Program, Physical, Networking and Linkages, Cotabato City, Philippines.
