Authors :
Dr. S. Rajalakshmi
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3MKQdNu
DOI :
https://doi.org/10.5281/zenodo.7828243
Abstract :
The Meta trend of "digitization" and the
associated digital transformation of social and economic
structures and processes are one central challenge for
corporate development. Fundamental changes in the
structures and processes of service provision, different
and new Service offerings and changing customer
relationships require a fundamental Extension of the
management perspective in the direction of "digital
corporate management". For their functional fields of
action, a far-reaching and continuous increase in the
degree of digitization can be assumed for the future. The
contributions from the areas of leadership and
organization, Human Resource management, marketing
and finance are combined. They show the large design
spectrum of digital corporate management as examples
and give concrete tips for problem solving in corporate
practice.
The Meta trend of "digitization" and the
associated digital transformation of social and economic
structures and processes are one central challenge for
corporate development. Fundamental changes in the
structures and processes of service provision, different
and new Service offerings and changing customer
relationships require a fundamental Extension of the
management perspective in the direction of "digital
corporate management". For their functional fields of
action, a far-reaching and continuous increase in the
degree of digitization can be assumed for the future. The
contributions from the areas of leadership and
organization, Human Resource management, marketing
and finance are combined. They show the large design
spectrum of digital corporate management as examples
and give concrete tips for problem solving in corporate
practice.
