Authors : ChanpenWisunyakhajorndej; Natee Padchimma

Volume/Issue : Volume 9 - 2024, Issue 10 - October

Google Scholar : https://tinyurl.com/3fp3j5ja

Scribd : https://tinyurl.com/3dsc8437

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT1832

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Foundation and Aims: This inquire about looks at the promoting techniques that impact consumers' acquiring choices, employing a case consider of condominium units in Bangkok. The goals of this consider are (1) to examine the individual components of buyers that relate to their acquiring choices of condominium units in Bangkok, (2) to think about how consumers' individual components influence the showcasing techniques of condominium units in Bangkok, and (3) to look at the showcasing methodologies that influence consumers' acquiring choices within the case consider of condominium units in Bangkok. Strategy: Graphic factual examination is utilized in this ponder. The insights connected incorporate recurrence, rate, cruel, and standard deviation. Inferential measurements incorporate Autonomous Tests t-test, One-Way Examination of Fluctuation (ANOVA), relationship investigation, and stepwise different relapse investigation Results: The consider of the relationship between promoting procedures that impact the acquiring choice prepare for condominium units in Bangkok (Y1) appeared that buyers of condominium units, in terms of promoting and open relations (X1), had a P-value of 0.001, which is less than 0.05 (0.000 < 0.05). Also, in terms of deals advancement (X3), the P-value was 0.001, too less than 0.05 (0.000 < 0.05). The relapse examination condition can be composed as takes after: Y = 181.516 + 1.344 (X1) + 2.312 (X3)

Keywords : Marketing Strategy, Purchasing Decision Process, Trang Province, Condominium Units, Bangkok

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