Authors : George Amanortsu; Ebenezer Tetteh Ababio; David Oppong

Volume/Issue : Volume 10 - 2025, Issue 1 - January

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Google Scholar : https://tinyurl.com/4fcyhb6m

Scribd : https://tinyurl.com/ycytd99w

DOI : https://doi.org/10.5281/zenodo.14881331

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Abstract : This paper analyzes the correlation between social media activity and academic achievement among students in technical universities. The investigation, based on survey data from 150 respondents, indicates that social media has a dual function: as a means of academic improvement and as a source of distraction. Although services such as WhatsApp and YouTube facilitate cooperation and resource dissemination, their overuse and late-night utilization pose significant issues. Recommendations emphasize time management, maximizing academic usefulness, and minimizing reliance to enhance the advantages of social media in educational contexts.

Keywords : Social Media Engagement, Academic Achievement, Technical Universities, Student Performance, Digital Interaction, Educational Impact, Social Media Usage, Learning Outcome, Online Collaboration.

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