Social Representations of Entrepreneurial Success Factors Among Successful and Unsuccessful Entrepreneurs in Cotonou, Benin: Between Actors and Agents


Authors : Sètongninougbo Hermann Eric Tohon; Hubert Madjecodoumy Fakèyè; Oumêmath Baguiri

Volume/Issue : Volume 8 - 2023, Issue 10 - October

Google Scholar : https://tinyurl.com/4wy5dwzf

Scribd : https://tinyurl.com/3hsdm6f3

DOI : https://doi.org/10.5281/zenodo.10047221

Abstract : Social representations shape practices. However, very little work mobilizes social representations and entrepreneurship. This research aims to identify and analyze the social representations of entrepreneurial success factors among successful and unsuccessful entrepreneurs. To this end, quantitative research was conducted with 246 randomly selected entrepreneurs. A multi-method approach based on prototypical analysis, resampling, and confidence intervals was used. The results show that successful entrepreneurs represent entrepreneurial success factors in terms of faith and organization, while unsuccessful entrepreneurs represent them in terms of resources and the market. These two social representations reveal two opposing actors regarding actors and agents.

Keywords : Social Representations, Entrepreneurs, Success, Failure, Benin.

Social representations shape practices. However, very little work mobilizes social representations and entrepreneurship. This research aims to identify and analyze the social representations of entrepreneurial success factors among successful and unsuccessful entrepreneurs. To this end, quantitative research was conducted with 246 randomly selected entrepreneurs. A multi-method approach based on prototypical analysis, resampling, and confidence intervals was used. The results show that successful entrepreneurs represent entrepreneurial success factors in terms of faith and organization, while unsuccessful entrepreneurs represent them in terms of resources and the market. These two social representations reveal two opposing actors regarding actors and agents.

Keywords : Social Representations, Entrepreneurs, Success, Failure, Benin.

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe