Social representations shape practices.
However, very little work mobilizes social
representations and entrepreneurship. This research
aims to identify and analyze the social representations of
entrepreneurial success factors among successful and
unsuccessful entrepreneurs. To this end, quantitative
research was conducted with 246 randomly selected
entrepreneurs. A multi-method approach based on
prototypical analysis, resampling, and confidence
intervals was used. The results show that successful
entrepreneurs represent entrepreneurial success factors
in terms of faith and organization, while unsuccessful
entrepreneurs represent them in terms of resources and
the market. These two social representations reveal two
opposing actors regarding actors and agents.
Keywords : Social Representations, Entrepreneurs, Success, Failure, Benin.