Consumers the end source of all the retail
proceedings. The main aim of both organized and
unorganized retail store has to be consumer satisfaction.
Retail is currently the important sector in the economy
of India. To improve the relationship between the
manufacture and customer retailing was brought into
the interference, for the transfer of good and services in
an efficient manner. Retailing is carried out from the
ancient period, only it has enhanced over the period. To
a greater extent customer are treated as the kings of
retailing sector and it is very important to understand
the consumer perception toward retail.
Keywords : Organised Retail Stores, Unorganised Retail Stores, Commodity Pricing Starategies, Consumer Behaviour In Covid Era.