Authors : Dr. Jayesh K. Rana; Rachel George

Volume/Issue : MMK:ACE-2023

Google Scholar : http://tinyurl.com/3atztwck

Scribd : http://tinyurl.com/mu87v4me

DOI : https://doi.org/10.5281/zenodo.10478432

Abstract : Most Indians seem to be reluctant to invest in the stock market because they worry about losing money as a result of market ups and downs. Gold investing is one of the oldest and most used methods preferred by Indians, as gold prices have not decreased in the past 30 years, making it the safest investment. People find gold investing convenient because it does not require the same level of understanding as the stock market. Since they feel protected, the majority of consumers choose to put their savings in gold jewellery or other gold-related products. They believe that gold investments are the safest since it is the best source of long-term security. In order to comprehend Indians' attitudes towards gold investing, a study is being conducted. This study investigates Indians' beliefs regarding gold as the safest investment option.

Keywords : Gold market, Gold, Investment, Perception.