Authors : Dr. Sandeep R. Sahu; Dr. Shreekumar Menon

Volume/Issue : MMK : ACE - 2021

Google Scholar : http://bitly.ws/9nMw

Abstract : The business trend of men’s apparel sector shows that the sector is poised for growth in India. According to Statista (2020), it is found out that the sales revenue of Men’s apparel sector in India is 25,808 million $ in 2019 from 24,989 million $ in 2018. Indian garment industry was unorganized in last few decades however with entry of domestic and international brands in this segments have changed entire scenario. The changing customer preferences and shopping culture in malls and super specialty stores of brands has initiated the much needed shift in this segment.

Keywords : Business Trend, Sales Revenue, ARPC, Sales Volumes, Men’s Apparel Sector