The business trend of men’s apparel sector
shows that the sector is poised for growth in India.
According to Statista (2020), it is found out that the sales
revenue of Men’s apparel sector in India is 25,808
million $ in 2019 from 24,989 million $ in 2018. Indian
garment industry was unorganized in last few decades
however with entry of domestic and international brands
in this segments have changed entire scenario. The
changing customer preferences and shopping culture in
malls and super specialty stores of brands has initiated
the much needed shift in this segment.
Keywords : Business Trend, Sales Revenue, ARPC, Sales Volumes, Men’s Apparel Sector