Authors :
Alquiroz; Jake Ernan S. Ansela; Luz Clarita A. Balanza; Gia Vanessa T. Noel B. Agustin
Volume/Issue :
Volume 9 - 2024, Issue 12 - December
Google Scholar :
https://tinyurl.com/2zhe8kh9
Scribd :
https://tinyurl.com/38sjmyrw
DOI :
https://doi.org/10.5281/zenodo.14554686
Abstract :
This study examines the current status and conducts a comprehensive SWOT (Strengths, Weaknesses, Opportunities,
Threats) analysis of PLDT's internalization efforts in Cabanatuan City, aiming to provide a strategic framework for
enhancing the company’s market position and operational efficiency. As a leading telecommunications provider in the
Philippines, PLDT has significantly expanded its reach, including in regional markets such as Cabanatuan City. The study
evaluates PLDT’s service delivery, infrastructure development, customer satisfaction, and market competitiveness within
the unique socio- economic context of the city. The research methodology incorporates both qualitative and quantitative
data collection techniques, including employee surveys, face-to-face interviews with staff and supervisors at the PLDT Sales
and Service Center, and a review of relevant company documents. The SWOT analysisidentifies key strengthssuch as brand
recognition, extensive network infrastructure, and a diverse service portfolio. It also highlights weaknesses, including service
reliability issues, customer support challenges, and difficulties in keeping pace with rapid technological advancements.
Opportunities identified in the SWOT analysisinclude the growing demand for digital services, increased reliance on mobile
and internet connectivity, and potential partnerships with local businesses or government initiatives aimed at digital
inclusion. Conversely, threats to PLDT’s market position encompass intensifying competition from other
telecommunications providers, regulatory hurdles, and socio-political challenges that may impact the company's expansion
objectives. Based on the SWOT analysis findings, this study proposes a strategic plan that leverages PLDT's strengths while
addressing its weaknesses. The strategic recommendations focus on enhancing customer experience through improved
service quality, adopting new technologies for faster and more reliable connections, and exploring emerging markets by
diversifying product offerings. Additionally, the study suggests strengthening community engagement and partnership
initiatives to foster loyalty and sustain long-term growth in Cabanatuan City. The strategic plan aimsto guide PLDT's efforts
toward securing a competitive edge in the city’s evolving telecommunications landscape. Ultimately, this research serves as a
foundation for decision-makers at PLDT to refine their strategies, ensuring the company continues to thrive in Cabanatuan
City while aligning with broader goals of digital transformation and market leadership in the Philippine telecommunications
industry.
Keywords :
Internationalization, Operation, Status, Strategic Plan, SWOT Analysis.
References :
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- PLDT Global expands horizons with enhanced connectivity and digital innovations. (2024). Retrieved from https://www.telecomreviewasia.com/news/interviews/4283-pldt-global-expands-horizons-with-enhanced-connectivity-and-digital-innovations
- PLDT Home sustains market leadership and expands innovation. (2024). Retrieved from https://pldthome.com/news-media/2024/04/24/pldt-home-sustains-market- leadership-expands-innovative-portfolio-to-elevate-ph-internet
- PLDT. (2024). PLDT selects Amdocs to transform its network operations digitally. Retrieved from https://www.amdocs.com/news-press/pldt-selects-amdocs- digitally-transform-for-greater-agility-and-enhanced-customer-experience
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- PLDT Home sustains market leadership and expands innovation. (2024). Retrieved from https://pldthome.com/news-media/2024/04/24/pldt-home-sustains-market- leadership-expands-innovative-portfolio-to-elevate-ph-internet
This study examines the current status and conducts a comprehensive SWOT (Strengths, Weaknesses, Opportunities,
Threats) analysis of PLDT's internalization efforts in Cabanatuan City, aiming to provide a strategic framework for
enhancing the company’s market position and operational efficiency. As a leading telecommunications provider in the
Philippines, PLDT has significantly expanded its reach, including in regional markets such as Cabanatuan City. The study
evaluates PLDT’s service delivery, infrastructure development, customer satisfaction, and market competitiveness within
the unique socio- economic context of the city. The research methodology incorporates both qualitative and quantitative
data collection techniques, including employee surveys, face-to-face interviews with staff and supervisors at the PLDT Sales
and Service Center, and a review of relevant company documents. The SWOT analysisidentifies key strengthssuch as brand
recognition, extensive network infrastructure, and a diverse service portfolio. It also highlights weaknesses, including service
reliability issues, customer support challenges, and difficulties in keeping pace with rapid technological advancements.
Opportunities identified in the SWOT analysisinclude the growing demand for digital services, increased reliance on mobile
and internet connectivity, and potential partnerships with local businesses or government initiatives aimed at digital
inclusion. Conversely, threats to PLDT’s market position encompass intensifying competition from other
telecommunications providers, regulatory hurdles, and socio-political challenges that may impact the company's expansion
objectives. Based on the SWOT analysis findings, this study proposes a strategic plan that leverages PLDT's strengths while
addressing its weaknesses. The strategic recommendations focus on enhancing customer experience through improved
service quality, adopting new technologies for faster and more reliable connections, and exploring emerging markets by
diversifying product offerings. Additionally, the study suggests strengthening community engagement and partnership
initiatives to foster loyalty and sustain long-term growth in Cabanatuan City. The strategic plan aimsto guide PLDT's efforts
toward securing a competitive edge in the city’s evolving telecommunications landscape. Ultimately, this research serves as a
foundation for decision-makers at PLDT to refine their strategies, ensuring the company continues to thrive in Cabanatuan
City while aligning with broader goals of digital transformation and market leadership in the Philippine telecommunications
industry.
Keywords :
Internationalization, Operation, Status, Strategic Plan, SWOT Analysis.